Who we are
About us
The mission, the people and the values behind HOIST IT.
Our mission
Data sovereignty is ownership. Ownership is free choice.
We define ownership plainly: the right to possess, use, and dispose of your data. Those three rights have to hold across three technical layers: hardware, software, and the data itself. Beneath them sits a fourth, the organisational layer, where contracts, licences, and governance decide who is allowed to act. Get all four right and no vendor can lock you in or switch you off. Miss one, and it isn't sovereign.
So we don't just advise; we build, and we make sure what we build can leave. You get open standards, the source code, and a platform that runs on any hyperscaler, a European cloud, or your own hardware. Sovereign from the hyperscalers, and from us.
Pursuing B-Corp certification
Sovereignty shouldn't be a luxury. Our aim is a world where owning your data is the default, not something only the largest budgets can reach.
Sense
Navigate with purpose
Listen first, build in short deliberate tacks. We don't impose solutions; we explore and navigate together.
Share
Keep the waters open
Open standards, open source, radical transparency. Collaboration strengthens the ecosystem for everyone.
Mature
Sail with integrity
Security, governance, and compliance are not afterthoughts; they are built in by default from day one.
Serve
Hoist more than profits
We are accountable for social and environmental impact. Technology must contribute to a better world.
